Rarefied needed a brand identity that portrayed their innovative, elevation approach to marketing.
I worked closely with the agencies founder to create an iconic brand which made them stand out in a competitive market. An impactful, bold visual language gave the feeling of ‘rarefaction’ and the natural separation elements. We created a logo that used negative space to reflect that feeling of difference, which fed into the use of particles across all brand materials. Bold colours and high contrast across all elements of the brand gave Rarefied the punch they were after.