Creative Direction / Design
Give Reward a rebrand to reflect the cutting edge nature of it’s industry leading, insights driven product.
We produced an integrated relaunch of Reward with a striking brand proposition and fresh look & feel. Branded materials such as a brand book for internal comms re-engaged employees with the aspirations of the company. Press ads and a new digital prescence with streamlined UX and design appealed to new business prospects. We also revamped the London headquarters, transforming the feel of the space.
A white labelled product, in the form of a centralised ’Reward’ app and marketing structure which allows major banks to incentivise their accounts and engage consumers.
The core brand style visually intertwined data and people with an energetic colour palette. This gave it a cutting edge feel, postitioning Reward as a leading service.
It was vital that their product stood out as unique in a congested financial market, so we focused on a bold, striking style.
Focused on the consumer market and the insights of human activity, trends and aspirations. Every shot was viewed through a unique viewport creating an eye catching, impactful visual featuring close crop dynamic shapes and perspectives.
Across the new digital presence we focused on both clear articulation of the product offering and driving recruitment. We did this by taking potential recruits on a journey through the Reward culture.
Focusing on the capturing of insights the new brand housed bold typography in a structured grid allowing each letter/number to represent an insight. A tailored icon set enhanced the data driven messaging in an engaging way tailored to digital.