Art Direction / Design
Give Honda’s customers a state of the art digital driver experience. In-and-out of car interactions which allow them to manage every aspect of their vehicle.
I was Design Lead on this piece of work with Great State. MyHonda intertwined it’s cars with the everyday lives of it’s owners by harnessing an engaging, adaptive in car computer to influence all areas of a drivers experience, from pre-order, through to in car use. Core features looked at tailored driver communications, engine management & cabin comfort. It was great fun to work on and required lots of blue sky thinking as well as s digital design & UX.
A key aspect of our creative approach to MyHonda was geared around bringing the personality and verve that customers have come to expect from the brand to the fore. This influenced our softer, human tone of voice, and styling.
MyHonda needed to be more than a functional computer, so we added a layer of everyday usefulness to it’s features that would integrate our customers cars into their day to day lives.
The interface was designed using a clean and intuitive UI to create a cutting edge feel that naturally flowed users through it’s content.
The human feel of messaging across the app reflected the personality of Honda owners. Uplifting communications were supported by useful, tangible actions related to your active schedule or environment.
MyHonda immersed customers in the creation of their brand new car with sight on build, customisation, and testing, as well as a coundown to the delivery date.