Art Direction / Design
McCann Worldgroup wanted to launch their new Manchester based digital agency with a bang.
I was privileged to work as the lead creative on the McCann Metro company website during my time there, a creative space which showed off the companies capabilities within a unique and engaging ‘theatre stage’ environment. This site pushed the boundaries of both creative and development, including features such as a live office video feed.
We set ourselves the challenge of compatibility with all browser platforms, including IE6. This was a big task as a creative site featuring sophisticated animation that worked on such old browsers would be groundbreaking.
McCann Metro stood out from the crowd.
We achieved what we set out to and received great press on the agencies launch.
Design encouraged users to explore and discover at each stage.