Idea / Art Direction
Galaxy Tab A. The most durable, family-friendly tablet to be released yet. Samsung needed a press ad which showed this to their target audience in an instant.
Working with a copywriter, my answer to this brief was ‘The Everyday Tablet’, a selection of ads which Samsung ran through to print and digital banner executions. The Tab A was shown in various family scenarios, with the use of dirty fingerprints giving an indication that becuase of it’s durability the tablet had been used for messy ‘everyday family’ activities.
Agreeing to use images of their product covered in dirt was a brave move from Samsung, and something which created a striking and thought provoking visual.
Various family situations. Alternatives included Pastel fingerprints with an image of a childs art, and soil fingerprints with a newly planted bulb.
Use of social post in the ad allowed for an easy through route into a full social media campaign.
The full range of ads used various scenarios to dipict different family situations. Alternatives included Pastel fingerprints with an image of a childs art, and soil fingerprints with a newly planted bulb.