Wonder Reel

Nike Basketball

Ball Through The Years

Art Direction / Design




Create an experience which allows people to explore Nike Basketball over the last twenty five years.


‘Through The Years’ is a conceptual project that creates a unique way of viewing Nike Basketball over the last 25 years. Users can explore classic products, commercials and promotional videos/imagery from the 80s, 90s, & 00s. All content drives users back to current Nike Retro ranges, sparking nostalgia with Basketball fans.


You can view the latest Nike products, or go right back to the old skool and view anything from classic 1980s Nike Air Jordan’s to the first King James commercial.


Each Nike Basketball legend has their own branded sections.


Users can tailor content by adjusting the interactive timeline to any Nike Basketball era.


User profile determines the offers that are served to them.